FIVE PLAY
GET ON BOARD
WITH THE BEST in gaming and esports
A strategic communications consultancy that understands success will only come through sustained hard work, high expectations, a shared goal and teamwork.
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About Us
Five Play is the gaming division of Five in a Boat, and we communicate the vision and talent of incredible developers, publishers and other games companies through best-in-class public relations and brand work. At Five Play, we work in close collaboration with clients to create commercially successful campaigns that challenge the status quo. From game launches and brand awareness building, to corporate communication and reputation management – Five Play tells compelling stories to communities, partners, potential investors and peers across traditional and digital channels.
We have extensive experience in the industry, showcasing success from indie developers to AAA studios, alongside both small internal teams and global video game publishing organisations, and we know what it takes to deliver powerful campaigns with meaningful – and measurable – results.
What we do
EVENTS & LAUNCHES
Product launches and events are central to what we do. Delivering bespoke experiences that meet the needs of a variety of different brands, we take a personal approach to every brief. Be it a corporate party, a product launch or a round table event, we create campaigns that both tell an engaging story and that capture the hearts and minds of your audience.
INFLUENCER ENGAGEMENT
We believe that content is king and that advocacy is key to delivering brand engagement and trust. We have an extensive network of influencers across multiple sectors with which we have built long-term relationships. Our focus is on integrating influencer relations into a broader communications programme to build communities which drive business growth.
BRAND STRATEGY & MESSAGING
A brand is what a brand does which is why our focus is on getting under the skin of a company’s actions, behaviours and beliefs. Invested in creating cultures, we work closely with clients on their values and tone of voice, brand strategies and creative programmes that help to increase awareness, change or reinforce perceptions and build customer loyalty and value.
MEDIA RELATIONS & STORYTELLING
We pride ourselves on our media relationships which have been built over many years. Recognising that a one size fits all approach does not work, we craft each story individually in a way that meets the business needs of the brand, the journalist who is writing it and the person who is reading it. Every great moment starts with a great story.
REPUTATION MANAGEMENT
With a proven track record in protecting and enhancing the reputation of brands and business leaders, we are experts in analysing reputational needs and in building strategic programmes that deliver optimal results. Part of this includes identifying issues before they arise so that we can stay one step ahead of what is happening around us.
MEDIA TRAINING
Working with a team of experienced media experts, we offer extensive training for those who want to learn how to build their profile, effectively promote their brand or secure great coverage. In the media and influencer world, where first impressions last, we will arm you with the skills and confidence to deliver the very best result every time.
The Crew
Our Team
Five Play is the gaming division of Five in a Boat, and we communicate the vision and talent of incredible developers, publishers and other games companies through best-in-class public relations and brand work. At Five Play, we work in close collaboration with clients to create commercially successful campaigns that challenge the status quo. From game launches and brand awareness building, to corporate communication and reputation management – Five Play tells compelling stories to communities, partners, potential investors and peers across traditional and digital channels.
We have extensive experience in the industry, showcasing success from indie developers to AAA studios, alongside both small internal teams and global video game publishing organisations, and we know what it takes to deliver powerful campaigns with meaningful – and measurable – results.
The Crew
Our Team
Case Studies
A strategic games and esports consultancy that understands success will only come through sustained hard work, high expectations, a shared goal and teamwork.
Lockwood Publishing
Lockwood Publishing engaged Five Play as its B2B and B2C agency on a retainer basis to support the company with
Go Mate
Five Play was engaged by Go Mate on the run up to the launch of its all-natural energy drink product
Arctic7
Arctic7 engaged Five Play as its B2B and B2C agency on a retainer basis to support multiple activity streams including
ANTSTREAM ARCADE
Antstream originally engaged Five in a Boat its B2B communications agency with a view to raising the profile of the
CHALLENGERMODE
Swedish esports brand Challengermode originally engaged us to publicise its $12million Series A investment round. Following a signature piece in
JAGEX
We were originally contracted by Jagex to support with some media training and messaging for the launch of its third
